Visual Identity for Recoletos Education in RP explored

RECOLETOS EDUCATION - VID A-C

CEBU CITY – In view of designing an official Visual Identity for the Recoletos brand of education in the Philippines, the appointed members of the Committee on Visual Identity gathered at the University of San Jose-Recoletos (USJ-R), Balamban Campus on January 28, 2019 for an initial orientation on “Brand, Visual Identity, Logo: Towards Designing the Recoletos Education’s Visual Identity.”

The said Committee chaired by Fray Sixto Bitangjol, OAR was formed in response to the number 41 decision of the Life and Mission Project (LAMP) of the Province of St. Ezekiel for the quadrennium 2018-2022 which states: “Design and publicize an official Visual Identity Device (VID) for all Recollect Schools in the Philippines.”

Sixteen (16) participants representing all the eight schools under the umbrella of the Recoletos Educational Apostolate in the Philippines (REAP) were present and oriented by this writer as the resource speaker who preferred to be called a “collaborator,” rather than a “consultant,” in this Province-wide project.

The morning session was dedicated to the theoretical aspect of the project. The speaker chiefly talked about the background and basis of the Recoletos brand in general; the Recoletos brand of education; the distinction among brand, visual identity, logo, and other related terms; and the proposed program for brand management.

In talking about the Recoletos brand in general, the speaker reviewed the participants about the “Manual de Identidad” (“Identity Manual”) of the Order which was promulgated by Father General on February 7, 2017 and is binding throughout the Order.

With the new challenge to be “creators of communion” in the educational apostolate, the need to design a Visual Identity based on the OAR Identity Manual was just logical and relevant. Yet the speaker first toured the participants to a brief history of the REAP (formerly SEAP).

The speaker also differentiated the three terms: brand (the widest in coverage), visual identity, and logo. Then, he gave the various proposed definitions of “brand” and, following ISO 10668 on Brand Valuation’s description of brand as an “intangible asset,” settled with this working definition of brand as “a distinctive identity that differentiates a relevant, enduring, and credible promise of value associated with a product, service, or organization and indicates the source of that promise.”

“Although the logo is the narrowest of the three, it is the first to be designed,” he said. And logo –understood generally as a logotype or a logomark – has seven types.

“Visual identity” may either be a combination of the seal and logotype, or the collateral/s (either print or digital), with the logo, used to communicate the brand.

Moreover, the speaker also described some brand-related terms such as seal, emblem, tagline, coat of arms, etc.

The afternoon session was a rich sharing on the next move to take based on the proposed Brand Management Program which comprises three phases: pre-implementation, implementation, and post-implementation.

Fray William Emilito Villaflor, OAR, Head of the Section for Recoletos Educational Apostolate in the Philippines, in his message to the Committee, expressed his full support and encouragement to the group to come up with an output that will speak of the Augustinian Recollect charism in the school apostolate, at least, in the Philippines.

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ABOUT THE AUTHOR
Fray Jose Ernil Almayo, OAR

Fray Jose Ernil Almayo, OAR

Fray Jose Ernil F. Almayo, OAR, is currently the Provincial Secretary of the St. Ezekiel Moreno Province and Chairman of the Commission on Communications and Publications-Recoletos

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< 2023 >
March
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   1
  • All day
    March 1, 2023

    CLOSING OF THE MEETING OF THE LOCAL PROCURATORS

    WITH THE PROVINCIAL PROCURATOR

    CELEBRATIONS OF THE 151ST ANNIVERSARY OF THE FIRST MASS OF ST. EZEKIEL MORENO IN PUERTO PRINCESA
    Inclusive Dates: March 1-10, 2023

    BIRTHDAY

    Sr. Constancia Buchan, AR
    Sr. Jamaikha Acle, AR
    Sis. Marissa Molina, SAR (Talisay Chapter)
    Khia Queen Taiza (RAY-Calubang)

    DEATH ANNIVERSARY

    +Sr. Ma. Teresa de Jesus, AR
    +Sis. Susan Bermil, SAR (Talisay Chapter)

2
  • All day
    March 2, 2023

    PROVINCE-WIDE VIRTUAL CONFERENCE on “Policies and Procedures on [Cases of] Sexual Abuse Against Minors and Vulnerable Adults” / 9:00 a.m.

    BIRTHDAY

    Sr. Charina Mae Ogario, AR
    Sis. Merlinda Buada, SAR (Baguio Chapter)
    Karl Canaria (RAY-Talisay)

    DEATH ANNIVERSARY

    +Bro. Luis Clauor Jr., SAR (Bacolod Chapter)
    +Bro. Gabino Jabutay, SAR (Cebu Chapter)

3
  • All day
    March 3, 2023

    BIRTHDAY

    Fray Emeterio Buñao
    Fray Andrie Pugate
    Sr. Felisa Ampasin, AR
    Sr. Josephine Facinabao, AR
    Sis. Marina Yang, SAR (Miranila Chapter)
    Sis. Dolores Villas, SAR (Tondo Chapter)
    Sis. Amparo Ortega (Tondo Chapter / Trial)

    DEATH ANNIVERSARY

    +Sr. Teodora de la Natividad, AR
    +Sis. Angelita Quero, SAR (Antipolo Chapter)

4
  • All day
    March 4, 2023

    PRAYER INTENTION: FOR VOCATIONS

    CLOSING OF THE 150TH ANNIVERSARY OF THE ESTABLISHMENT OF PUERTO PRINCESA
    Mass Presider & Homilist: Fray Bernard Amparado, OAR
    Immaculate Conception Cathedral, Puerto Princesa City

    BIRTHDAY

    Br. Mark Evan Taliquig (aspirant)
    Sis. Rosita Viray, SAR (Provincialate Chapter)
    Sis. Jasmin Reyes, SAR (Manila Chapter)
    Sis. Thelma Geroy, SAR (Tondo Chapter)

    DEATH ANNIVERSARY

    +Sr. Ma. Celina Magcauas, AR
    +Sis. Josefina Cedeño, SAR (Cebu Chapter)
    +Sis. Esperanza Bacus, SAR (Cebu Chapter)

     

5
  • All day
    March 5, 2023

    SECOND SUNDAY OF LENT

    BIRTHDAY

    Sis. Nelly Marfil, SAR (Talisay Chapter)

    DEATH ANNIVERSARY

    +Sr. Teodorica de Natividad, AR
    +Ma. Alma Limotlimot, AR
    +Sis. Francisca Tamara, SAR (Cebu Chapter)

6
  • All day
    March 6, 2023

    BIRTHDAY

    Fray Randolph Castulo Castillo, Jr.
    Sr. Rosalia Aparece, AR
    Sr. Ma. Corazon Caberte, AR
    Sr. Ridelia Tinga, AR
    Sis. Marybeth Publico, SAR (Miranila Chapter)
    Sis. Rosalina Toledo, SAR (Antipolo Chapter)

    DEATH ANNIVERSARY

    +Sr. Josefina Rodriguez, AR
    +Sis. Rosemary Delapaz, SAR (Antipolo Chapter)
    +Mrs. Leonila Dosado (Sister General of the Order)

7
  • All day
    March 7, 2023

    BIRTHDAY

    Br. Dorin James Igsoc (aspirant)
    Bro. John Eduard Nebre, SAR (Provincialate Chapter)
    Bro. Feliciano Nario Jr., SAR (Baguio Chapter)

8
  • All day
    March 8, 2023

    BIRTHDAY

    Bro. Marco Quimod, SAR (San Carlos Chapter)
    Sis. Beata Oida, SAR (Miranila Chapter)
    Roceline Bernal (RAY-Cavite)
    Paula Nicole Bautista (RAY-Cavite)
    James Ynnoh Molina (RAY-Miranila

    D
    EATH ANNIVERSARY

    +Sr. Ma. Rita de la Cruz, AR
    +Sr. Ma. Guadalupe Siroy, AR
    +Sr. Ma. Natalia Oliver, AR
    +Sr. Alfonsa Canon, AR

9
  • All day
    March 9, 2023

    BIRTHDAY

    Sr. Loreto Manigos, AR
    Sr. Merlyn Pelarion, AR

    DEATH ANNIVERSARY

    +Sr. Faustina Nirza, AR
    +Sis. Rufa Pepito, SAR (Cebu Chapter)

     

10
  • All day
    March 10, 2023

    CLOSING OF THE 150TH ANNIVERSARY (March 10, 1872) OF THE FIRST MASS OF ST. EZEKIEL MORENO IN PUERTO PRINCESA

    BIRTHDAY

    Fray Keneth Pahamutang
    Fray Ifeanyichukwu Maximillian Omem
    Sis. Elenita Atienza, SAR (Antipolo Chapter)
    Sis. Ma. Theresa Aquino, SAR (Baguio Chapter)
    Sis. Ma. Lourdes Espinos, SAR (Talisay Chapter)
    Sis. Lydia Escario, SAR (San Carlos Chapter)

    DEATH ANNIVERSARY

    +Sis. Choleta Jalandra, SAR (Talisay Chapter)

11
  • All day
    March 11, 2023

    FORSOAR STAR WEEKEND
    March 11-12, 2022 / Talavera House of Prayer-Recoletos, Cebu City

    BIRTHDAY

    Sr. Briggitte Parba, AR
    Sr. Maria Jasmin Lumanog, AR

12
  • All day
    March 12, 2023

    THIRD SUNDAY OF LENT

    BIRTHDAY

    Sr. Marisa Bernasor, AR
    Mo. Dionisia Talangapaz (Foundress of the AR Sisters)

    DEATH ANNIVERSARY

    +Sr. Inocencia Beringuel, AR
    +Sis. Fe Zamora, SAR (Manila Chapter)
    +Sis. Valentina Talledo, SAR (Cebu Chapter)

     

13
  • All day
    March 13, 2023

    10TH ANNIVERSARY (2013-2023) OF THE ELECTION OF POPE FRANCIS

    BIRTHDAY

    Sr. Ma. Digna Araña, AR
    Sr. Ma. Nicelina Rodriguez, AR
    Bro. Romeo Estanislao, SAR (Antipolo Chapter)
    Sis. Adelina Belandres, SAR (Cebu Chapter)
    Sis. Estrella Nuque, SAR (Manila Chapter)
    Sis. Patricia Tario, SAR (Cebu Chapter)
    Cyrine Julianne Singson (RAY-Cavite)
    Aaron Kristopher Lim (RAY-San Carlos)
    Kiarah Fatima Guillen (RAY-Provincialate)

14
  • All day
    March 14, 2023

    REAP: SHARING OF ACTIVITIES AND PROGRAMS (NEGROS CLUSTER GENERAL ASSEMBLY)

    BIRTHDAY

    Most Rev. Patricio Buzon, SDB, DD (Diocese of Bacolod)
    Br. Christopher Digal (postulant)
    Sr. Ma. Clara Flores, AR
    Sis. Teotila Torrefiel, SAR (Cebu Chapter)

    DEATH ANNIVERSARY

    +Sis. Lucia Ruiz, SAR (Cebu Chapter)
    +Sis. Leonila Buhain, SAR (Cavite Chapter)

15
  • All day
    March 15, 2023

    BIRTHDAY

    Fray Lauro Larlar
    Fray Giovanni Gil Magbojos
    Br. Juan Carlo Macalalag (aspirant)
    Sr. Rosielyn Hijastro, AR
    Sis. Marlyn Opu-an, SAR (Talisay Chapter)
    Sis. Milagros Calipay, SAR (Cebu Chapter)
    Enrique Jerome Garcia (RAY-Cavite)

    DEATH ANNIVERSARY

    +Sr. Visitacion B. Visitacion, AR
    +Sis. Lourdes Luna, SAR (Provincialate Chapter)
    +Sis. Ma. Carmeta Suiza, SAR (Antipolo Chapter)

16
  • All day
    March 16, 2023

    REAP: DISCUSSION AND DELIBERATION OF STRUCTURES, PLANS, AND PROGRAMS

    DEATH ANNIVERSARY

    +Sis. Maria Carmeta Suiza, SAR (Antipolo Chapter)

    BIRTHDAY

    Sis. Hernane Francisco, SAR (Manila Chapter)

17
  • All day
    March 17, 2023

    REAP: LENTEN RECOLLECTION

    DEATH ANNIVERSARY

    +Sr. Ma. Jesus Lastimado, AR
    +Sis. Obdulia Torres, SAR (Cebu Chapter)

18
  • All day
    March 18, 2023

    BIRTHDAY

    Sis. Eduarda Reynes, SAR (Cebu Chapter)

19
  • All day
    March 19, 2023

    FOURTH SUNDAY OF LENT

    PRAYER INTENTION: FOR THE SICK

    10TH ANNIVERSARY (2013-2023) OF THE INSTALLATION OF POPE FRANCIS

    BIRTHDAY

    Archbp. Jose Palma, D.D. (Archbishop of Cebu)
    Sis. Eleanor Almenanza, SAR (Cavite Chapter)
    Sis. Jessica Bacaltos, SAR (Puerto Princesa Chapter)
    Sis. Beatriz Hermoso, SAR (Provincialate Chapter)
    Marian Sigrid Escobar (RAY-Bacolod)

    DEATH ANNIVERSARY

    +Sr. Trinidad de la Purisima Concepcion, AR
    +Sis. Enriquieta Oamilda, SAR (Cebu Chapter)
    +Bro. Gonzalo Pañares, SAR (Cebu Chapter)
    +Sis. Anunciacion Mendez, SAR (Cebu Chapter)

20
  • All day
    March 20, 2023

    FEAST OF ST. JOSEPH, PATRON OF THE ORDER

    USJ-R (Cebu & Balamban) PATRONAL FIESTA OF ST. JOSEPH

    BIRTHDAY

    Fray Roweno Eugenio Hamo
    Sis. Josefina Guevarra, SAR (Cavite Chapter)
    Sis. Salvacion Manalon, SAR (Inagawan Chapter)
    Sis. Nenita Ursais, SAR (Baguio Chapter)
    Earl Vincent Blaza (RAY-Miranila)

21
  • All day
    March 21, 2023

    START OF GENERAL COUNCIL MEETING (Rome)
    Inclusive Dates: March 21-25

    BIRTHDAY

    Fray Mark Rochelle Renacia
    Sis. Corazon Yanga, SAR (Tondo Chapter)

22
  • All day
    March 22, 2023

    BIRTHDAY

    Sis. Grace Katada, SAR (Puerto Princesa Chapter)
    Sis. Rose Mary Chua, SAR (Talisay Chapter)

    DEATH ANNIVERSARY

    +Sis. Felicitas Aquino, SAR (Cebu Chapter)
    +Sis. Lina Ferrer, SAR

     

23
  • All day
    March 23, 2023

    BIRTHDAY

    Fray Teodulo Hayahay
    Sis. Milagros Renes, SAR (Provincialate Chapter)
    Sis. Fe Josefa Asuncion, SAR (Antipolo Chapter)
    Sis. Ma. Luisa Salvador (San Carlos Chapter / Trial)
    Nichole Cabamo (RAY-Laray)

    DEATH ANNIVERSARY

    +Sr. Ma. Cecilia Salgado, AR
    +Sr. Concepcion Reston, AR

24
  • All day
    March 24, 2023

    BIRTHDAY

    Fray Christopher Gaspar
    Sis. Clemencia Luces, SAR (Tondo Chapter)
    Sis. Elpidia Abasolo, SAR (Cebu Chapter)
    Sis. Nelida Mendoza (Miranila Chapter / Trial)
    Sis. Hedelita Diaz, SAR (Provincialate Chapter)

    DEATH ANNIVERSARY

    +Sis. Lydia Rivera, SAR (Tondo Chapter)
    +Sis. Adela Jaca, SAR (Cebu Chapter)

25
  • All day
    March 25, 2023

    EARTH HOUR: 8:30 – 9:30 p.m.

    BIRTHDAY

    Sis. Anunciacion Yballe, SAR (Cebu Chapter)
    Sis. Ann Marjorie Ricarte, SAR (Cebu Chapter)
    Sis. Lourdes Serrano, SAR (Manila Chapter)

    DEATH ANNIVERSARY

    +Sr. Purificacion del Espiritu Santo, AR
    +Sr. Magdalena Salgado, AR

26
  • All day
    March 26, 2023

    FIFTH SUNDAY OF LENT

    BIRTHDAY

    Sis. Gloria Mempin, SAR (San Carlos Chapter)

    DEATH ANNIVERSARY

    +Sis. Felicitas Calopez, SAR (Talisay Chapter)
    +Sis. Alice Banares, SAR (Tondo Chapter)

27
  • All day
    March 27, 2023

    BIRTHDAY

    Bro. Edward de Silva, SAR (Baguio Chapter)
    Sis. Josefina Magalit, SAR (Miranila Chapter)
    Sis. Alberta Lastimado, SAR (Cebu Chapter)
    Bro. Samuel Celerino Favila (Puerto Princesa Chapter / Trial)
    Aira Joy Legaspi (RAY-Talisay)

28
  • All day
    March 28, 2023

    PRAYER INTENTION: FOR THE MISSIONS

    BIRTHDAY

    Sr. Agustina Santos, AR Sr. Dorothy Aguila, AR
    Sis. Virginia Lazaro, SAR (Tondo Chapter)
    Bro. Reynaldo Aparicio, SAR (Cebu Chapter)
    Sis. Lilibeth Fuertes, SAR (San Carlos Chapter)
    Sis. Brenda Villafuerte, SAR (Antipolo Chapter)

    DEATH ANNIVERSARY

    +Sr. Gregoria de San Jose, AR
    + Sis. Rufina Jadraque, SAR (Antipolo Chapter)

29
  • All day
    March 29, 2023

    BIRTHDAY

    Ma. Katrina Rodriguez (RAY-Miranila)

    PRESBYTERAL ANNIVERSARY

    (2008-2023)

    Fray William Cordero, Jr.
    Fray Roderick Deguit

    DEATH ANNIVERSARY

    +Bro. Crispin Balingit, SAR (Antipolo Chapter)

30
  • All day
    March 30, 2023

    GENERALATE: ONLINE MEETING OF THE COMMISSION ON THE PROTECTION OF MINORS & VULNERABLE ADULTS

    BIRTHDAY

    Mo. Maxima Pelaez, AR
    Sis. Juanita Pajarillaga, SAR (Miranila Chapter)
    Sis. Jelly Masongsong, SAR (San Carlos Chapter)

    DEATH ANNIVERSARY

    +Sis. Roberta Panoncillo, SAR (San Carlos Chapter)

31
  • All day
    March 31, 2023

    BIRTHDAY

    Br. John Reynan Rosie (aspirant)
    Sr. Anastacia Fangon, AR

 

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